In the dynamic world of recruitment, staying relevant and inclusive is essential. As the job market and societal norms evolve, so should your job adverts. Regularly reviewing and updating them is not just a good practice; it's a necessity to ensure they remain inclusive and aligned with best practices.
Let’s explore why regularly reviewing and updating job adverts is crucial, and how it can set you on the path to a more diverse and dynamic workforce.
Adaptation to Changing Times
The world around us is constantly changing. New technologies emerge, societal norms shift, and the job market evolves. What was considered the norm in recruitment a few years ago may now be outdated. To stay relevant and attractive to candidates, your job adverts need to adapt to these changes. A job advert that feels stuck in the past can deter modern job seekers who are looking for progressive, forward-thinking organisations.
Envision this scenario with me regarding a company I made-up, let’s call them “Diversaraptor” (just go with it, I like dinosaurs, we move on):
Diversaraptor’s adverts have remained relatively unchanged for several years. These adverts are worded in a traditional manner, listing requirements and responsibilities in a very formal tone. However, in recent years, they see there has been a significant shift in how job seekers interact with job postings.
They notice that modern job seekers, particularly younger generations, are accustomed to engaging, dynamic, and socially conscious workplaces. These job seekers look for companies that reflect these values. In this context, Diversaraptor’s job advert that remains static and lacks the modern flair might not resonate with these candidates.
To adapt to changing times, Diversaraptor decides to overhaul its job adverts. They infuse more inclusive language, emphasise their commitment to diversity and equity, and make the job descriptions more engaging and relatable. Additionally, they incorporate a video message made up of different employees talking about their experience working at Diversaraptor, showcasing the organisation's values and culture.
As a result of these changes, the company attracts a more diverse pool of candidates, including individuals who align with the company's progressive values. The revamped job adverts align with the changing expectations of job seekers and position the company as a forward-thinking, adaptable, and appealing employer.
This example illustrates how adapting job adverts to changing times can lead to greater success in attracting the right candidates.
Inclusivity is not a static concept. What's considered inclusive today might not be tomorrow. For instance, the way we talk about diversity and inclusion has evolved significantly in recent years. It's essential that your job adverts reflect these changes and that they are sensitive to the evolving standards of inclusivity.
Attracting a Diverse Pool of Candidates
Regularly updating your job adverts is also about attracting a diverse pool of candidates. When you use inclusive language and practices, you signal to a wide range of applicants that they are welcome and valued. This can lead to a more diverse and qualified talent pool from which to choose.
Improving the Candidate Experience
A job advert is often the first interaction a candidate has with your organisation. If it feels outdated or out of touch, it can create a negative impression. On the other hand, regularly reviewed and updated job adverts can enhance the candidate experience. They show that your organisation is forward-thinking, adaptable, and committed to providing a positive experience for potential employees.
Alignment with Best Practices
Recruitment best practices are continually evolving. Staying updated with the latest trends and approaches is essential to remain competitive. By regularly reviewing and updating your job adverts, you ensure that they align with current best practices in the field. This can give you an edge in attracting top talent.
A Dynamic and Inclusive Future is HERE
In a rapidly changing world, your organisation's ability to adapt and evolve is a key factor in attracting and retaining top talent. Regularly reviewing and updating your job adverts is a simple yet effective way to keep them inclusive, aligning with current trends, and appealing to a diverse pool of candidates.
It's not just about staying relevant; it's about shaping a dynamic and inclusive future for your organisation. So, don't let your job adverts gather dust – keep them fresh, updated, and ready to attract the best talent out there.
Written by Katie Ashenhurst - Digital Design Engineer